About
I'm Michel Modesto, a fullstack developer. For the past ten years I've built APIs, integrations and automation for small companies — and, often enough, the whole system around them.
That's an odd background for a site about CRMs, and it's exactly why I started one.
Most writing about these tools comes from people who evaluate them. I'm usually the person who has to make them actually work: wire the CRM into the billing system, find out why a webhook fired twice, explain to a client why the "no-code" integration quietly dropped forty leads last Tuesday.
A CRM gets bought as a sales decision. Six months in, it's an operations problem — and the things that break are boring, specific, and almost never mentioned on the pricing page. Field mapping that silently truncates. Rate limits nobody documented. A "sync" that's really a fifteen-minute poll. An export that loses the one custom property your whole reporting depended on.
So that's the angle here: CRMs, the automation bolted onto them, and the plumbing underneath. Not which platform has the nicest feature grid, but what these tools are like to live with once real client data is moving through them — and what it costs to leave when you outgrow one.
How I write
- I only cover tools I've actually used on real work.
- Every tool gets a stated weakness — including the ones that pay me.
- Where I haven't tested something myself, I say so instead of implying I have.
- No screenshots of client data, ever. Anything you see from a real account is a scratch workspace with fake records.
Why this site exists
Search results for this topic are mostly written by the companies selling the software. That isn't a conspiracy — it's just that a vendor can never publish the sentence "don't buy ours, buy theirs." I can, and I do.
How this site makes money
Some links are affiliate links — thefull disclosure is here. It never changes what I recommend, and it never removes a weakness from an article.